Magazines can be a great medium to express your ideas. People love magazines. They are personal, beautiful address subjects people are interested in. But, they aren’t easy. 90% of new magazines fail within their first year. However, this hasn’t stopped people from trying to realise their dreams and if you’re in that boat read on because we have some tips for you.
Select your theme
This should be the most important part. Choose a topic that you’re interested in stick to it. However, make sure that it’s a topic that people will read and enough people will read. A lifestyle magazine for librarians sounds like a wonderful idea but would you be able to make enough profits even if every librarian in your area reads it? Make sure that there is a considerable audience for your publication and there is enough content.
Select your medium
With modern technology, print media is not the only option for magazines. There are magazines in the form of PDFs and there are magazines that are mobile apps. Make sure the medium you use to agree with your target demography. If you choose the more traditional route there are a plethora printing companies to choose from. Make sure you choose the company that you can work within the long run. Once you get your median sorted, plan your form of distribution. You can mail it, have it on the newsstands or send it via email. The possibilities are endless. Looking for a leading printing companies you can visit this page for the reliable information.
Monetisation
Even if this is a passion project a magazine needs to earn money. You can do a free magazine if you have enough advertising revenue. However, for most magazines, the main form of revenue would be the subscription. Consider the prize of your magazine and the frequency of issues. If you’re planning on having advertised make sure your content is something advertisers are interested in. A magazine on beekeeping, although interesting would not have many advertisers. If you choose this, however, make sure that your content is advertiser-friendly.
Marketing
People need to buy your magazine for it to make money, and for people to buy it they need to know about it. Marketing a crucial for the first few issues of a magazine. Having a small sample article on cheap A5 flyer printing distributed free to people can be a great way to get their attention. Social media can be a great help to market your magazine relatively cheap. Make sure to immerse yourself in the community so that they would be familiar.
Sustainability
If you are going to run out of content after a few issues there is no point of even starting. Make sure to have a long-term goal. Plan articles for at least the first 6 issues before going forward.
